If one wants to know some information, the easiest way is to type it into an Internet search engine. But even then, we find that it is not so easy to get a truly correct answer. On the contrary, there are people who, for one reason or another, are trying to keep us from getting the information and who are trying to profit from it.
The most common way is to simply pay to have our link appear first when a particular term is searched. This is simple and effective, but the problem is that such links are marked as sponsored, so users can easily discern that it is an advertisement. Still, it may catch the eye of some, and some people who are not highly computer literate may not know what it is.
If you want to be more clever, use SEO, which is basically a method of influencing search engines. Supporting articles are used to artificially increase the relevance of a given link so that it will rank higher in the results listings. In other words, it is essentially also advertising, but more hidden and harder to spot. Here, it would be helpful if one could see that it links to a corporate page.
Last but not least, there is the fact that some people deliberately seek out misinformation, whether for the purpose of trolling or simply because they believe it. However, because such sites are visited frequently, the algorithm determines that this is likely what the person is looking for, and therefore affects the search results.
Therefore, it is definitely a good idea to look closely at the results that come up and see how credible the site is. Often it is also worthwhile to search the site again or find reviews of the site and see what visitors have written about it. Of course, this is not 100% the way to go, but it definitely helps.It turns out that finding your way around the Internet is not easy. But it is still a good source of information that is worth using.